It is well known that BMW has been the ultimate driving machine for years. The story goes that this title was earned after a BMW manager brought cars to the Blue Angels. After the Blue Angels landed their planes one of the pilots declared “this is the ultimate flying machine”, to which the BMW manager replied, “and THIS is the ultimate driving machine.” Traditionally you knew that you had arrived in business when you could afford your first BMW and, with each step up from the 3 series to the 5 series to the 7 series, your automobile became a proud symbol of your achievement. With their reputation as the ultimate driving machine established, could BMW possibly earn the title of the ultimate luxury machine? Last week before the new BMW 7 series launched they put that question to the test at a $73 million mansion in the heart of fabulous Beverly Hills.
Arriving at the incredible mansion that has never been lived in, it took me a moment to take it all in. With a ballroom fit for a Disney fairy tale and a staircase that took my breath away, they could have served cheeseburgers and I would still be raving. The setting was the ultimate in luxury at every step. However, this is BMW’s quest for setting the standard for the ultimate in luxury, so of course the cuisine was provided by none other than Wolfgang Puck. As a total foodie and author of a book about social media for restaurants he was top of my list for chefs I have always wanted to meet, so now BMW was making my dreams come true. I think you can see it in my face when we took this selfie together. Chef Wolfgang Puck does not disappoint in person and his food only exceeds those expectations. The asian inspired menu was incredible- from Pad Thai that was perfectly spicy to Jasmine Rice that smelled as incredible as it tasted.
Beyond the incredible food at an impressive venue, we were here to experience the new BMW 7 series. Sinking into the supple leather seats, I instantly felt surrounded by luxury. Not a detail was missed and each knob, every mirror, all of the details that would keep you falling in love each day with this luxurious driving machine were there. Better yet, BMW tells it better than I ever could.
After enjoying an incredible meal, exploring the impressive mansion, and falling in love with the new BMW 7 series it was time for the entertainment to begin. Hosted by Vegas entertainment legend Wayne Newton, he began with some of his classics and took the time to lead all of us in singing Happy Birthday to a guest. Next was the incredibly talented Kelis, whose performance showcased her song bird abilities and proved there is so much more to her voice than bringing all the boys to the yard with a milkshake.
After Kelis shared her incredible voice with us rap legend Warren G came out to perform his greatest hits. Everyone got up on their feet and the energy in the crowd was palpable.
Overall the BMW 7 series launch party in Beverly Hills exceeded my every expectation with an impressive venue, incredible cuisine from Wolfgang Puck, and amazing entertainment from some of music’s biggest names. Everyone who attended had a great time and agreed: BMW has established themselves as the ultimate luxury machine.