Which brings me to my second big announcement! I am thrilled to announce that I have created Social Media Unicorn to work exclusively with restaurants and luxury brands on social media strategy. Along with the incredibly talented Kate O’Neil (@SocialKateLV), we are leading the Social Media Unicorn team, creating custom social media experiences using emerging technology and lean techniques that create results. After eight years as an educator, Kate is actually Dr. Kate with her doctorate in English. Yup, the person drafting your tweets has a doctorate. At least you know spelling and grammar won’t be issues.
My dear friend and one of the most talented makeup artists I know, Tazia Farmer, recently helped launch the Hourglass Cosmetics line at Nordstrom Fashion Show in Las Vegas. Being a product junkie and beauty enthusiast, I had to try it out one early Friday morning. Hourglass Cosmetics was founded in 2004 by beauty industry veteran Carisa Janes. Carisa came from the Urban Decay line and had seen it all in the beauty world. Founded with a commitment to reinventing luxury cosmetics, Hourglass has carved a niche for itself as an innovative beauty brand and can be found in all of your finer department stores. Hourglass exists at the revolutionary intersection of science, beauty and luxury. But, what does that mean for your face? Well let me show you!
It began promptly at 10AM, with a tight schedule and an insistence that it last a full 16 hours, which was the day that I had ahead of me. Tazia shared that the science behind the Hourglass Cosmetics line is what makes it a standout and that the foundation she used on me took over four years just to create. Using a soft kabuki brush to work the foundation into my skin, it dried to a perfect finish without feeling like a heavy cake. Normally a MAC girl devoted to the last trends and glitter- lots and lots of glitter- I was a little disappointed that they only had one eye liner and one mascara. “The idea is timeless, classic beauty that keeps it simple,” Tazia shared. Simple. Ugh. I believe I rolled my eyes. I wanted flashy glitter and striking beauty, so I prepared myself to embrace simple. Then she pulled out the ambient lighting collection. The most beautiful highlighters and shimmers that reminded me of the most perfect tan I’d ever had. OK, maybe simple would be beautiful.
Tazia walked me through each of the products and used the most incredibly soft brushes. It felt like kisses on my face as she created a look that would take me through client meetings and into a music festival. I held my breath, preparing myself for what simple, timeless, and classic were going to look like on my face, unsure that I would be able to find room in my beauty heart for this new addition. Finally, it was time for the big reveal. AND…. I LOVED IT. I’m not just saying that because I love Tazia. Proof? I BOUGHT the Kabuki brush. The eyes were still beautiful, the ambient lighting magic she dusted on my face made me look naturally beautiful, and I didn’t miss the crazy colors and glitter of MAC. Granted, when it’s Gay Pride parade time I’ll probably be dusting that all over myself, but I could totally see myself using Hourglass Cosmetics for everyday, when I want to be beautifully me.
Alright, and how much did Hourglass Cosmetics or Tazia pay me to say all of this? Nothing. Nada. Not a free lipstick. Just my honest to goodness, I wasn’t so sure I was going to like it, opinion. How did it hold up? Here’s Kate and I at Life is Beautiful Music Festival after six solid hours in the hot Las Vegas (104 degrees plus humidity) sun. Didn’t melt, didn’t cake off, held up perfectly. The next day I had another day at the festival and I was a little sad with my other foundation because it left me feeling cakey by comparison.
Writing a book is much like having a baby. When you decide to do it you’re sure that it is a great idea filled with hope and joy. Then you get into the reality of the process and it’s ugly, uncomfortable, and far more intense than you ever imagined. There is nothing anyone can tell you about the process to fully prepare you and the process itself is deeply personal for each individual. A funny thing happens the day after you finish your first book. Much like those first jubilant moments after delivering a baby you forget the pain to focus on what is, of course, a beautiful baby. Nothing is more perfect. Nothing is more brilliant. In spite of exhaustion this new creation is all that you want to talk about. And with that, I announce that I have given birth to a beautiful new baby book!
Restaurant Social Media Unicorn: Be Known & Make Money is my step by step magical social media system for Chefs and Restaurateurs based on my clients who had all varieties of restaurants. From Snapchat to Facebook targeted ads I take restaurant owners through each platform and how my team and I use it to raise brand awareness and generate revenue. With current information that includes the Periscope live streaming update, the most current strategies for promoting content on Instagram, and the proven strategies that my team and I are using every day to help our restaurants achieve measurable success on social media. The great news is that yes, the book was written for restaurants, but these real life proven strategies work for most small businesses.
Finally, I am really excited to share that I will be sharing a daily social media tip on my YouTube channel every day during the month of October. Yup, you get 31 days of tips that you can start using each day to grow your brand and generate revenue for your business. Make sure you subscribe here and check in each day at 1PM (PST) as I share a quick tip. If you have any specific social media questions don’t hesitate to tweet them to me or email me. I’ll be sure to include them!